Social Media Marketing Tips for Squidoo

Squidoo (http://www.squidoo.com)

Add –

1. Articles to a new lens (write about your book and it’s progress)
2. Join a group
3. Make a comment
4. Set your favorites to show your books or other author’s books
5. Your Web site, blog URL, contact information, Twitter ID, etc.
6. Invite friends to view your lenses (articles) and rank them

© Copyright 2008 The Author’s Assistants. Cheryl Callighan is a Master Virtual Assistant (MVA) and professional Author’s Assistant (The Author’s Assistants) with over 30 years of administrative and managerial experience, as well as extensive online marketing and technology experience. Cheryl has run her successful Virtual Assistant business, eOffice-Virtual Assistants LLC, “the original multi-VA Team”, for 19 years. Cheryl loves working with creative self-motivated professionals who need someone to hand off the details.

Social Media Marketing Tips for Shelfari

Add to your shelf -

Shelfari (http://www.shelfari.com)

1. Your books
2. Books you’re reading
3. Other author’s books you like and support
4. Add a Shelfari widget to your blog, Facebook and MySpace
5. Ask for feedback and comments (positive of course!)

© Copyright 2008 The Author’s Assistants. Cheryl Callighan is a Master Virtual Assistant (MVA) and professional Author’s Assistant (The Author’s Assistants) with over 30 years of administrative and managerial experience, as well as extensive online marketing and technology experience. Cheryl has run her successful Virtual Assistant business, eOffice-Virtual Assistants LLC, “the original multi-VA Team”, for 19 years. Cheryl loves working with creative self-motivated professionals who need someone to hand off the details.

Social Media Marketing Tips for LinkedIn and Biznik

Tips for using LInkedIn and Biznik -

LinkedIn (http://www.linkedin.com)

Add –

1. Your profile and picture
2. Mention your book and your URLs, blog, Twitter ID, etc.
3. Post a questions and give answers to other peoples questions – share your knowledge and expertise
4. Become an expert of the week
5. Join groups or create your own on your specific topic
6. Build your network by looking for and connecting with other authors and professionals in the publishing industry

Biznik (http://www.biznik.com)

Add –

1. Your profile and picture
2. Mention your book and your URLs, blog, Twitter ID, etc.
3. Select more than one city for your profile to appear in
4. Add members to your network
5. Articles
6. Blog entries
7. As for help with services or referrals and be sure to share your services and referrals
8. For a membership upgrade you can record a video profile
9. Your associations
10. And raise your profile with promotion tools
11. Your upcoming events – book delivery date, teleseminars, interviews, etc.

© Copyright 2008 The Author’s Assistants. Cheryl Callighan is a Master Virtual Assistant (MVA) and professional Author’s Assistant (The Author’s Assistants) with over 30 years of administrative and managerial experience, as well as extensive online marketing and technology experience. Cheryl has run her successful Virtual Assistant business, eOffice-Virtual Assistants LLC, “the original multi-VA Team”, for 19 years. Cheryl loves working with creative self-motivated professionals who need someone to hand off the details.

Social Media Marketing Tips for Blogging

Blog about –

1. Your book progress
2. Getting published
3. Books arriving
4. Endorsements and testimonials
5. Interviews and media coverage
6. Being listed on Amazon.com
7. Your Amazon.com bestseller campaign
8. Support other authors books
9. Have guest bloggers promote your book and theirs

Blogs -

WordPress Blog (http://www.wordpress.com)

TypePad (http://www.typepad.com)

Blogger (http://www.blogger.com)

© Copyright 2008 The Author’s Assistants. Cheryl Callighan is a Master Virtual Assistant (MVA) and professional Author’s Assistant (The Author’s Assistants) with over 30 years of administrative and managerial experience, as well as extensive online marketing and technology experience. Cheryl has run her successful Virtual Assistant business, eOffice-Virtual Assistants LLC, “the original multi-VA Team”, for 19 years. Cheryl loves working with creative self-motivated professionals who need someone to hand off the details.

Social Media Marketing Tips for Amazon Pages

Amazon Pages (http://www.amazon.com/pages)

Create –

1. A profile to your account and your picture
2. Add your website and contact information under “About Me”
3. Add reviews of books
4. Create a book list with Listmania
5. Invite friends
6. Create tags for products and books
7. Post reviews
8. Add favorite items (your books and other authors you support)
9. A reminder on the calendar for upcoming events – like your Amazon.com bestseller campaign!
10. A blog connection on your profile

© Copyright 2008 The Author’s Assistants. Cheryl Callighan is a Master Virtual Assistant (MVA) and professional Author’s Assistant (The Author’s Assistants) with over 30 years of administrative and managerial experience, as well as extensive online marketing and technology experience. Cheryl has run her successful Virtual Assistant business, eOffice-Virtual Assistants LLC, “the original multi-VA Team”, for 19 years. Cheryl loves working with creative self-motivated professionals who need someone to hand off the details.

Social Media Marketing Tips for MySpace

Things you add to your MySpace -

MySpace (http://www.myspace.com)

Your bio

1. Description of your book
2. Include your contact information (website, blog, twitter, MySpace, LinkedIn, Biznik information)
3. Join one of the many forums for writers and authors and be active!
4. Include a graphic of your book cover and a link or instructions on where to purchase your book
5. Invite friends to review your book and post comments
6. Add a Shelfari widget and showcase all of your books or books by other authors you support
7. Post updates about your book to the blogs and comments sections
8. Invite other authors to be your friends, build your network

© Copyright 2008 The Author’s Assistants. Cheryl Callighan is a Master Virtual Assistant (MVA) and professional Author’s Assistant (The Author’s Assistants) with over 30 years of administrative and managerial experience, as well as extensive online marketing and technology experience. Cheryl has run her successful Virtual Assistant business, eOffice-Virtual Assistants LLC, “the original multi-VA Team”, for 19 years. Cheryl loves working with creative self-motivated professionals who need someone to hand off the details.

Social Media Marketing Tips for Facebook

Things to add to your  Facebook page -

Facebook (http://www.facebook.com)

1. Your bio
2. Description of your book
3. Include your contact information (website, blog, twitter, MySpace, LinkedIn, Biznik information)
4. Join one of the many groups for writers and authors and be active!
5. Include a graphic of your book cover
6. Invite friends to review your book and post comments
7. Add a Shelfari widget and showcase all of your books or books by other authors you support
8. Create a virtual bookshelf with your books
9. Post updates about your book to the blogs and comments sections
10. Invite other authors to be your friends, build your network

Facebook Pages (http://www.facebook.com/pages/)

1. Add a page to your Facebook profile showcasing your book!

(C) Copyright 2008 The Author’s Assistants. Cheryl Callighan is a Master Virtual Assistant (MVA) and professional Author’s Assistant (The Author’s Assistants) with over 30 years of administrative and managerial experience, as well as extensive online marketing and technology experience. Cheryl has run her successful Virtual Assistant business, eOffice-Virtual Assistants LLC, “the original multi-VA Team”, for 19 years. Cheryl loves working with creative self-motivated professionals who need someone to hand off the details.

Social Media Marketing - Twitter Tips

Here is what an author can “tweet” about on Twitter -

Twitter (http://www.twitter.com)

1. Signing a book contract
2. Sending your book to the publisher (include the publisher and your book title, even a link to your website
3. Testimonials
4. Favorable book reviews
5. Awards (include the URL)
6. Your blog posts (include the URL)
7. Your website launch and updates (include the URL)
8. Your cover design
9. Tele-seminars
10. Radio or TV interview
11. Book signings
12. Virtual book tours
13. Amazon listing
14. Amazon bestseller campaign (give the date and time too!)
15. Your other social networking sites

(c) Copyright 2008 The Author’s Assitants. Cheryl Callighan is a Master Virtual Assistant (MVA) and professional Author’s Assistant (The Author’s Assistants) with over 30 years of administrative and managerial experience, as well as extensive online marketing and technology experience. Cheryl has run her successful Virtual Assistant business, eOffice-Virtual Assistants LLC, “the original multi-VA Team”, for 19 years. Cheryl loves working with creative self-motivated professionals who need someone to hand off the details.

7 Reasons to Podcast

Podcasting is an awesome marketing tool and ongoing marketing strategy for any author. It’s not difficult. You can produce a fairly good quality audio with your desktop computer and some free software. But, if you’re looking at podcasting as a main marketing tool with sponsorship potential you will want to either invest in the best equipment (again, you can do this yourself) or hire a professional to edit your audio and add some polish with sound effects and intro and outro music.

Podcasting  -

1.  Is an intimate marketing tool. You speak directly to your target market.

2.  Is a great tool to reinforce your message to your niche audience and readers.

3.  Can expand your brand and book awareness.

4.  Is portable and available 24/7 to everybody in the world (honest!).

5.  Can have a subscriber to generating passive income.

6.  Can provide added revenue through sponsorships and affiliations.

7. Is easy and fun to do!

The length of your podcast will depend on your audience and topic. Generally speaking a 10 to 15 minute podcast posted twice a week is sufficient to keep you in front of your audience and build your brand.

Some links to investigate:

www.bloggerandpodcaster.com

www.blogworldexpo.com

www.google.com/reader

http://www.mybusinessbookstore.com/ThePodcastingStore/

http://www.virtualassist.net/PodcastersCorner.htm

Cheryl Callighan is a Master Virtual Assistant (MVA) and professional Author’s Assistant (The Author’s Assistants) with over 30 years of administrative and managerial experience, as well as extensive online marketing and technology experience. Cheryl has run her successful Virtual Assistant business, eOffice-Virtual Assistants LLC, “the original multi-VA Team”, for 19 years. Cheryl loves working with creative self-motivated professionals who need someone to hand off the details.

How Can An Author’s Assistant Help Manage Your Social Networking?

An Author’s Assistant can help you manage your social networking campaign by identifying popular social networking sites, create an account, upload your profile, contact information, book information and then monitor these sites for comments and posts of interest.

Some of the most popular social networking sites are:

1. MySpace

2. FaceBook

3. LinkedIn

4. Biznik

5. Twitter

6. Squidoo

7. Hubpages

. . . just to name a few.

All of these sites can be used to market your books and to make important connections with your customers. Through short posts or full length articles you can showcase your expertise as well.

Cheryl Callighan is a Master Virtual Assistant (MVA) and professional Author’s Assistant (The Author’s Assistants) with over 30 years of administrative and managerial experience, as well as extensive online marketing and technology experience. Cheryl has run her successful Virtual Assistant business, eOffice-Virtual Assistants LLC, “the original multi-VA Team”, for 19 years. Cheryl loves working with creative self-motivated professionals who need someone to hand off the details.