Every time I interview a new author for my services I always ask “What is your current author platform?” Usually I get either a blank stare or silence on the other end of the phone.
Basically an author’s platform is a collection of marketing strategies. Because I’m very connected to the Internet and all that it contains, I like to think of an author’s platform literally as an interconnected web of marketing strategies. Think “website” in the center connected to a blog, connected to Twitter, connected to LinkedIn, connected to Amazon.com, connected to Facebook and then connected still to other sites that have backlinked to any of the above.
Starting with the website please check out this “how-to” blog entry from The Savvy Author’s Guide to Book Promotion, Building Your Author Platform.
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